你在美術館裡「拍照」嗎？
「觀看」、「凝視」可說是藝術欣賞的第一步。到了人手一機的當代，手機、相機則成為眼睛的延伸，並結合網路與社群媒體的傳播，讓原本個人的觀看行為轉為群體的共同瀏覽。因此，看展覽的方式也同步產生劇變：從單純的「裸眼」欣賞，到透過「機器之眼」觀看，進而延伸到「社群」集體欣賞，每個「Like」、「#hashtag」代表著各異參觀體驗的集合。而在這樣的潮流之下，美術館對於觀眾在館內攝影的態度，也從原本的禁止逐步轉為開放及鼓勵。
從被觀看（作品）者的角度來說，當代作品同樣也在企圖跳脫單一的視覺觀看，其豐富多樣、強調五感體驗的呈現形態，讓展覽甚至整個美術館變得更加「上相」、「好拍」；而這些充滿各種知覺刺激的參觀經驗，又要如何傳遞出去、引發眾人共鳴，進而產生展覽與觀眾、觀眾與觀眾之間的溝通，「拍照」與「社群分享」的功能扮演了很重要的角色。
美術館：從白盒子的凝視到當代的有感參與
觀眾的攝影現象，標誌出人們觀展方式改變的時代意義，同時也揭示了一條展覽書寫方式的新途徑；在過去機構正規的紀錄之外，藉由觀眾不同拍照習性產生的個人化「展覽資料庫」，作品被重新置入活力與生動性。這也說明了圖像已經成為當代訊息傳播的主要媒介之一，觀眾將紀錄分享日常生活的習慣帶入美術館參觀中；美術館作為一個美感啟發來源，也必須去思考與回應當代視覺文化下大眾對影像的期待。
本展覽聚焦美術館裡觀眾攝影議題，邀請觀眾分析自己的拍照「症頭」，並展出自開展前透過網路募集而來的觀眾照片，一窺人們觀看藝術作品並與之互動的時刻；也從美術館的角度談論開放攝影的合理性，並娓娓道來近年來各大美術館開放攝影的種種案情發展；另外，展覽中還設計了許多互動參與活動，希望除了文字呈現外，能讓展覽「入鏡」每個人的回憶！
最後，本展覽「歡迎拍照」( Say cheese )！
Do you take pictures in art museums?
Observation and the act of gazing are the first steps of appreciating art. In our contemporary world where each person has a smartphone in hand, the cell phone and camera has become an extension of sight, transforming personal appreciation into collective viewing through the integration of the internet and social media. This has brought forth drastic changes in the way we visit exhibitions. Previously, exhibition visitors appreciate works through the naked eye, but now, it has been replaced by the “machine eye,” which extends the experience to collective viewing on social media, with each “like” and “#hashtag” representing the assembly of varying experiences. Amid this trend, the art museum’s attitude towards taking pictures has gradually shifted from banning photography to an open and encouraging approach.
From the viewpoint of the observed (in this case, artworks), contemporary artworks are constantly attempting to escape single viewpoints, emphasizing multivariate interpretations and stressing the perception of the senses. This mindset makes exhibitions, even the art museum as a whole, more photogenic. Also, these visiting experiences filled with sensory stimulations are spread farther to more people, forming a connection not only between the visitor and exhibition but also between the visitor and other viewers. Here, the act of taking pictures and social media take up an important role.
The art museum: From the gaze within the white cube to a sense of participation in contemporary art.
The phenomenon of visitors taking pictures while visiting exhibitions marks a turning point in our ways of seeing, in addition to revealing a new path for exhibition discourse. Apart from official recordings by the institution, artworks are given new life and vitality through an “exhibition archive” formed through different personal photography habits and methods. This also indicates that images have become one of the main media for spreading messages in our contemporary world, where people bring their habit of documenting everyday life into the realm of art museums. As a source of aesthetic inspiration, art museums should also respond to the public’s expectations regarding contemporary visual culture.
This exhibition focuses on the issue of photography within art museums and invites viewers to self-analyze their own behavior of photography. Through displaying a series of images collected through the internet before the exhibition, this event presents the moment when viewers see and interact with artworks. Also, this exhibition will discuss the rationality of allowing photography within exhibitions from the perspective of the art museum and talk over various incidents of photography throughout recent years. Furthermore, this exhibition has also designed numerous interactive events with hopes that apart from texts, images of the exhibition will also be logged in the memory of visitors.
Last but not least, say cheese!
(Visitors are welcome to take pictures throughout this exhibition)
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